Digital marketing is the new craze with a huge demand for professionals in this area. This is a recent job which again was brought about by the internet revolution. The growth of this area is unprecedented with 170 billion USD in online advertising in US in 2015,which is expected to become 330 billion by 2021 according to statista.com: https://www.statista.com/topics/1176/online-advertising/
Scope
The scope for a digital marketing professional is phenomenal as there are very few established names in this domain.
Educational requirements
There is no prescribed background for this but skills in analysis, marketing as well as good understanding of online behaviour of people is necessary. Also there is a need to continuously research and update oneself as the newer channels proliferate and one needs to be proactive in learning and applying done.
There are many professionals who started out as computer engineers, writers,marketing professionals etc. who changed to this filed once they identified the demand.Any background and qualification is fine although there are currently certificate courses and programs available. Some institutions offering this program are:
AIMA- All India Management association
Manipal Global Education Services
NIIT
There are many other oragnizations which offer online courses suchas
simplilearn.com
udemy.com etc.
Scope
The scope for a digital marketing professional is phenomenal as there are very few established names in this domain.
Educational requirements
There is no prescribed background for this but skills in analysis, marketing as well as good understanding of online behaviour of people is necessary. Also there is a need to continuously research and update oneself as the newer channels proliferate and one needs to be proactive in learning and applying done.
There are many professionals who started out as computer engineers, writers,marketing professionals etc. who changed to this filed once they identified the demand.Any background and qualification is fine although there are currently certificate courses and programs available. Some institutions offering this program are:
AIMA- All India Management association
Manipal Global Education Services
NIIT
There are many other oragnizations which offer online courses suchas
simplilearn.com
udemy.com etc.
No comments:
Post a Comment